Home of the 28 Day Plant-Based Challenge


You have just made the greatest step towards a healthier future!

By coming to this site you have unlocked a treasure chest of health related treats. When it comes to disease, the best form of defence is prevention. And that’s exactly what we aim to do here, through a gradual, enjoyable lifestyle conversion. And RIGHT NOW is the best time to start.

By leading a healthy lifestyle with delicious, nutritious meals; small doses of focused exercise; and a brain full of research-based information. You are on the path to a healthy, disease-free life. Of course, there are some things that are entirely out of our control, but let’s make sure we are doing everything we can to help our body.

With the plethora of different diet fads on the market, it is difficult to know which one is for you. But here at Derefine, we promise to only follow the science – not the crowds – to present you with recipes, workouts and articles that are founded on research and are proven to improve your quality of life.

About Me

I’m sure over the coming months we will get to know much more about each other; but for now, here is a little about me and how I got to this point.

My Story

After years of being your standard personal trainer & Pilates instructor, I realised that I needed to take a different, more in-depth look at the human body. This quest took me to India to learn the ancient practices of Yoga.

7 months and 500 hours of intensive Yoga Teacher Training later, I re-emerged with a new, holistic way of looking at the body, I was no longer driven by what was needed to create the perfect beach body. I had discovered that if all of the body’s systems are working harmoniously, we can prevent – and in some cases, reverse – some of the most harmful chronic diseases that kill millions each year.
Diseases like High Blood Pressure & Cardiovascular Disease are within our control!
And it doesn’t stop there, if we take care of our body, we also start to look and feel great too!

Since returning from India I have dedicated my time to developing tools to help spread this information, in the hope that we can create a healthier world for us and our loved ones.

My Transformation

I didn’t always have such a health driven outlook…

at 18 years old, I had just found alcohol, and just lost my metabolism.

At home, I was lucky enough to have meals that were freshly made and lovingly prepared. But when I was left to my own devices, I was eating everything I could find and drinking unhealthy amounts each weekend.

It was only when I saw the photo of me with a beer in hand (“Drinking…”) that I realised the path that I was on and where it was taking me.  I knew I had to do something about it, after all, I wanted to become a Personal Trainer, and to do that, I knew I had to listen to my own advice first.

The 28 Day Plant-Based Challenge

What is it?

In recent years the plant-based diet has been gaining traction due to it’s ability to help people lose weight, and  prevent – and even reverse – some chronic diseases. I have created this 28 day programme to show you just how simple a plant based diet can be. This plan is packed with nutritious food, so there is no need to count calories, and that’s why you won’t find a single calorie counter throughout this plan. “Challenge” might be in the title, but there really isn’t anything challenging about it.

What’s included?

The plan includes:
– The “28 Day Plant-Based Challenge” app
– 28 day meal plan
– 15 tasty main meals
– 6 quick, nutritious breakfasts
– 4 easy-to-make light snacks
– 3 sweet treats for those times that savoury food just won’t do
– Weekly & daily shopping lists to simplify your time in the supermarket
– Professional tips on how to make the most out of the plan
– Lifetime access to the plan after you have finished the 28 days

Why should i pick this one?

This plan has been cleverly crafted to minimise time in the kitchen and maximise your enjoyment, there is no need to restrict yourself, simply stick to the plan and follow the tips to get the maximum benefit out of it.
We have also taken the fuss out of planning a plant based diet by giving you easy to follow recipes for each meal, as well as a shopping list to simplify your weekly shop.

How do I get involved?

Simply click the button below and the link will take you directly into the app. I have created the app to be best viewed on a mobile but it is available on all desktops, tablets and mobile devices.

Who is it for?

EVERYBODY! This challenge is for anybody that wants to try to change their diet for the better. But those with the early stages of chronic diseases like Hypertension, Heart Disease and Type 2 Diabetes often find the most benefit from this type of diet. (Just make sure you work alongside your regular doctor).

How much is it?

You get all of this great content for a one-time payment of  JUST £6.99!

That’s just 25p per day!

Of course, I wouldn’t expect you to pay for it without trying it, so you can even try the first 3 days for free before making your decision.


28 days can change your life.

And the first 3 are free!

Do you have what it takes to complete the challenge?

*For the best experience, make sure you add it to your homescreen*

Have a question?

Get in Touch!

Get in Touch!

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You can unsubscribe at any time. Your email address will NOT be given to any third parties.

PLEASE NOTE: If you sign up to the 28 day plant-based challenge, you are agreeing to allowing us to send you occasional emails to help you make the most out of the challenge and check in with you.
You can opt out of this at any time.

Disclaimer: Please note that all information on this site and App are aimed to help individuals lead a healthy lifestyle, this advice does not supersede the importance of your medical professional. Please work closely with your medical professional while following advice on this site.

plant-based meals | health-focused exercise | research-driven articles

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